In the world of SEO, even the most meticulously crafted content can fall short without a robust internal linking strategy. At Shepherd Digital, we recognise the power of internal linking as a vital tool for boosting a website’s SEO strength, enhancing user experience, and improving
In the ever-evolving digital marketing landscape, the focus on reaching the right audience has never been more critical. One of the most effective—yet often underutilized—strategies to achieve this is leveraging long-tail keywords in blogs and meta descriptions. But what makes these keywords a secret weapon
In a world increasingly dominated by digital noise, location-based businesses face a unique challenge: cutting through the clutter to connect with customers right in their own backyard. At Shepherd Digital, we understand that “local” isn’t just a geographic marker; it’s a vibrant ecosystem of community,
Marketing director Amy Gilbert explains how the broadband firm ensures its marketing innovations are relevant, credible and connected to the brand. Innovation may be a buzzword increasingly popping up in a marketer’s list of objectives, but Virgin Media’s marketing director Amy Gilbert warns it can
You might think email is so 2000s, but more businesses are utilizing it over social media. Emails are back! Who uses email marketing in the era of social media marketing? You need to rethink that because even in the age of social media, more than 70
Leaving the social network after Cambridge Analytica scandal, users discover extent of data held. As users continue to delete their Facebook accounts in the wake of the Cambridge Analytica scandal, a number are discovering that the social network holds far more data about them than
