In the dynamic and ever-evolving landscape of the digital age, a brand’s social media presence has transcended the realm of mere marketing collateral. It has become the vital artery of connection, the digital town square where brands engage, converse, and cultivate relationships with their audience.
In the dynamic world of business, social media has evolved from being a secondary marketing channel to a cornerstone of customer engagement, brand visibility, and lead generation. At Shepherd Digital, we’ve closely observed this shift, helping businesses craft and manage social media strategies that not
“These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel.” As marketers, it’s important to know your audience’s favorite social channels. For instance, if you’re selling retirement homes, it’s safe to forgo Snapchat, where only
Social commerce is the future of online retail. By 2025, Accenture estimates social commerce to more than double to a $1.2 trillion market worldwide. Following the onset of COVID-19, consumers adopted social commerce behaviors, such as discovering, purchasing, and finding support directly on social media
Marketing director Amy Gilbert explains how the broadband firm ensures its marketing innovations are relevant, credible and connected to the brand. Innovation may be a buzzword increasingly popping up in a marketer’s list of objectives, but Virgin Media’s marketing director Amy Gilbert warns it can
Meta’s moving fast into the next stage of digital connection – or at least, it’s setting the stage for metaverse development, with two new creator funding options that are designed to better incentivize user contributions to its digital worlds. The first is an expansion of its $10
If nothing else, Elon Musk seems determined to shake things up in his time as Twitter’s prime shareholder, and see what he can make happen, which could set the platform on a course for internal angst and user disruption as Twitter’s various chief try to
Social media brand Facebook’s parent company has changed its name to Meta and updated its logo to an infinity loop that resembles the letter M. At the latest annual Facebook connect event, co-founder Mark Zuckerberg announced that the social media company has changed its name to Meta. The CEO
Do you remember in 2012 when Mark Zuckerberg bought Instagram for $1 billion? It was a gamble. At the time of the acquisition, the platform was valued at half the purchase price, had 30 million users, and wasn’t generating revenue. But as it turns out, Zuckerberg absolutely nailed it.
