In the world of SEO, even the most meticulously crafted content can fall short without a robust internal linking strategy. At Shepherd Digital, we recognise the power of internal linking as a vital tool for boosting a website’s SEO strength, enhancing user experience, and improving
In the ever-evolving digital marketing landscape, the focus on reaching the right audience has never been more critical. One of the most effective—yet often underutilized—strategies to achieve this is leveraging long-tail keywords in blogs and meta descriptions. But what makes these keywords a secret weapon
In a world increasingly dominated by digital noise, location-based businesses face a unique challenge: cutting through the clutter to connect with customers right in their own backyard. At Shepherd Digital, we understand that “local” isn’t just a geographic marker; it’s a vibrant ecosystem of community,
In the dynamic world of business, social media has evolved from being a secondary marketing channel to a cornerstone of customer engagement, brand visibility, and lead generation. At Shepherd Digital, we’ve closely observed this shift, helping businesses craft and manage social media strategies that not
“These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel.” As marketers, it’s important to know your audience’s favorite social channels. For instance, if you’re selling retirement homes, it’s safe to forgo Snapchat, where only
It’s been in testing for the last few months, and today, Instagram has officially launched its new option to pin posts on your profile, providing another option to control your IG profile display. As you can see in this example, now, you’ll be able to find a
Running an online event can pose challenges, but with the right planning and tools, online events can increase your ROI without compromising on user experience. As the current global pandemic began in early 2020, in-person meetings, shows, and presentations pivoted to virtual events. And despite
Social commerce is the future of online retail. By 2025, Accenture estimates social commerce to more than double to a $1.2 trillion market worldwide. Following the onset of COVID-19, consumers adopted social commerce behaviors, such as discovering, purchasing, and finding support directly on social media
Marketing director Amy Gilbert explains how the broadband firm ensures its marketing innovations are relevant, credible and connected to the brand. Innovation may be a buzzword increasingly popping up in a marketer’s list of objectives, but Virgin Media’s marketing director Amy Gilbert warns it can
Twitter said it is ‘committed to completing the transaction on the agreed price and terms as promptly as practicable’. Elon Musk declared he won’t proceed with his $44 billion takeover of Twitter Inc. unless the social media giant can prove bots make up fewer than
