[ld_fancy_heading tag=”h6″ transform=”text-uppercase” use_custom_fonts_title=”true” fs=”text_small:13px” ls=”text_small:0.1em” margin=”bottom_small:1em”]Audience Segmentation[/ld_fancy_heading][ld_fancy_heading tag=”p” use_custom_fonts_title=”true” padding=”right_large:14%25″]Understanding your best audience segments is the first step to designing a successful paid social campaign. We use a mix of 1st and 3rd-party data along with the social network platforms to identify where your unique audiences are most active. We can then target them with the right creative assets that match both the platform they are using and the type of content they are most likely to respond to.[/ld_fancy_heading]

[ld_fancy_heading tag=”h6″ transform=”text-uppercase” use_custom_fonts_title=”true” fs=”text_small:13px” ls=”text_small:0.1em” margin=”bottom_small:1em”]Ad Creation[/ld_fancy_heading][ld_fancy_heading tag=”p” use_custom_fonts_title=”true” padding=”right_large:14%25″]To help us create the assets that work best for each audience segment and social network we have a team of creatives, designers, and developers. We can create simple but effective text and image-based ads all the way through to some of the more technical formats like lead ads and feed-based dynamic creatives. We also have a full video production studio to help create video content to drive engagement within your paid social executions.[/ld_fancy_heading]

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[ld_fancy_heading tag=”h6″ transform=”text-uppercase” use_custom_fonts_title=”true” fs=”text_small:13px” ls=”text_small:0.1em” margin=”bottom_small:1em”]Cross-Platform Activation[/ld_fancy_heading][ld_fancy_heading tag=”p” use_custom_fonts_title=”true” padding=”right_large:14%25″]Setting up accounts and campaigns across Facebook, Instagram, Twitter, Snapchat, and Pinterest isn’t always straightforward. Our team of experts manages this whole process from account creation and billing preferences through to targeting and message consistency.[/ld_fancy_heading]

[ld_fancy_heading tag=”h6″ transform=”text-uppercase” use_custom_fonts_title=”true” fs=”text_small:13px” ls=”text_small:0.1em” margin=”bottom_small:1em”]Bid & Budget Optimisation[/ld_fancy_heading][ld_fancy_heading tag=”p” use_custom_fonts_title=”true” padding=”right_large:14%25″]We use a range of tools and techniques to make sure daily budgets and bids are set at the correct level to drive the best possible performance against the agreed KPIs.[/ld_fancy_heading]

[ld_fancy_heading tag=”h6″ transform=”text-uppercase” use_custom_fonts_title=”true” fs=”text_small:13px” ls=”text_small:0.1em” margin=”bottom_small:1em”]Ad Optimisation[/ld_fancy_heading][ld_fancy_heading tag=”p” use_custom_fonts_title=”true” padding=”right_large:14%25″]To maintain and improve engagement with each audience segment and to avoid ad fatigue, we constantly rotate ads and test multiple variations and formats within each campaign.[/ld_fancy_heading]

[ld_fancy_heading tag=”h6″ transform=”text-uppercase” use_custom_fonts_title=”true” fs=”text_small:13px” ls=”text_small:0.1em” margin=”bottom_small:1em”]Report & Conversion Tracking[/ld_fancy_heading][ld_fancy_heading tag=”p” use_custom_fonts_title=”true” padding=”right_large:14%25″]We have a suite of reports to help you understand the performance of your paid social activity. We can also help you understand attributed post-click performance with all your other digital channels across desktop and mobile.[/ld_fancy_heading]