WME
WME is an independent multi-disciplinary consultancy providing engineering services for the built environment.
Project Brief
To build a sleek and crisp portfolio website that highlights and promotes stunning architecture for the future of design in the UAE and global markets.
Website should be responsive and meet the latest global standards with the ability to enhance the reach with search engine optimization.
The Approach
A total redesign of the company website was required in order to deliver the expected results and standards. The platform of choice was WordPress, in order to allow staff members to upload their own news and updates to the site with ease.
Focussing on SEO, all pages include focus keywords and custom meta descriptions and all imagery is custom labeled to attract relevant audiences for different search approaches.
All site imagery is also delivered in the next generation .webp format, further enhancing SEO and speed of delivery.
The Solution
Upon completion and launch, the focus turned towards the search and social platforms.
We linked Google Business to the website code, resulting in much increased local search results and inquiries. We also encouraged business reviews which enable Killa to be highly recommended in search results for generic terms such as ‘Architect Dubai’.
The launch of the new website also enables us to enhance the online news offering, by directing traffic directly from search engines and social media platforms. This also meant that we were able to control the customer journey to whatever call to action we decided.
The result of the improved news delivery also improved domain authority by link building directly with mainstream media outlets.
Overall the results have been greater brand exposure, improved web traffic by over 5x, greater engagement online, and boosted social media following.